Tenzing
AI Brand Campaign
A concept campaign created around TENZING Fiery Mango, built on the idea that energy looks different for everyone. From running and training to climbing and exploring, the campaign moves through different ways people push themselves while keeping nature at the heart of the visual world. The idea was carried across a TV spot, product animation, UGC video and social content, with each format showing a different side of the same product.
Client
TENZING (Spec Campaign)
Role
Creative Producer & AI Creative
Year
2026
Deliverables
TV Spot
Product Animation
UGC Video
Social Campaign Visual
TV Spot
Built around the line “Your Energy, Your Way,” the film moves between running, training, hiking and combat sport to show that energy doesn’t have one definition. Different people, different environments and different ways of pushing forward all lead back to the same product.
Social Campaign Visual
A lifestyle-led social execution that takes TENZING out of the campaign film and into a more relaxed, everyday moment, keeping the product connected to active living without making every interaction about performance.
Product Animation
A short product-led animation placing Fiery Mango in the landscape that inspired the wider campaign. The can moves from a distant presence in the mountains to the centre of the frame, using scale, sunlight and the surrounding environment to give the product a more cinematic reveal.
UGC Video
A creator-led take on the campaign set outdoors, where the product feels naturally part of the environment rather than staged around it. The direct-to-camera format brings Fiery Mango into a more personal, social-first space and gives the wider campaign a more approachable voice.
Creative Process -
Challenge
Energy drink advertising often falls into the same visual language: extreme intensity, fast cuts and performance for the sake of performance. The challenge was to create something energetic without making every person or moment feel the same, while keeping Fiery Mango connected to TENZING’s natural positioning.
Approach
I built the campaign around a simple thought: everyone uses their energy differently. That became “Your Energy, Your Way.” Instead of following one athlete or one sport, the TV spot moves through running, training, climbing and boxing, letting each person represent a different kind of drive. Nature became the visual link across the campaign. The mountains are most prominent in the product animation and UGC video, while warmer natural light carries through the TV spot and campaign imagery. Fiery Mango’s orange and red details also helped shape that warmer visual direction without turning the campaign into an obvious mango-themed world. Each format was treated differently. The TV spot carries the main campaign idea, the product animation gives Fiery Mango a more cinematic product moment, and the UGC video brings the brand into a direct, creator-led setting. Generative AI formed the production base, with the final work developed through creative direction, visual iteration, editing, sound design and post-production.
Outcome
The final campaign gives Fiery Mango a world that feels active, outdoors and distinctly TENZING without relying on one type of athlete or one definition of energy. Across the TV spot, product animation, UGC video and social execution, the formats change but the idea stays simple: your energy, your way.
Tenzing
AI Brand Campaign
A concept campaign created around TENZING Fiery Mango, built on the idea that energy looks different for everyone. From running and training to climbing and exploring, the campaign moves through different ways people push themselves while keeping nature at the heart of the visual world. The idea was carried across a TV spot, product animation, UGC video and social content, with each format showing a different side of the same product.
Client
TENZING (Spec Campaign)
Role
Creative Producer & AI Creative
Year
2026
Deliverables
TV Spot
Product Animation
UGC Video
Social Campaign Visual
TV Spot
Built around the line “Your Energy, Your Way,” the film moves between running, training, hiking and combat sport to show that energy doesn’t have one definition. Different people, different environments and different ways of pushing forward all lead back to the same product.
Built around the line “Your Energy, Your Way,” the film moves between running, training, hiking and combat sport to show that energy doesn’t have one definition. Different people, different environments and different ways of pushing forward all lead back to the same product.
Social Campaign Visual
A lifestyle-led social execution that takes TENZING out of the campaign film and into a more relaxed, everyday moment, keeping the product connected to active living without making every interaction about performance.
A lifestyle-led social execution that takes TENZING out of the campaign film and into a more relaxed, everyday moment, keeping the product connected to active living without making every interaction about performance.
Product Animation
A short product-led animation placing Fiery Mango in the landscape that inspired the wider campaign. The can moves from a distant presence in the mountains to the centre of the frame, using scale, sunlight and the surrounding environment to give the product a more cinematic reveal.
A short product-led animation placing Fiery Mango in the landscape that inspired the wider campaign. The can moves from a distant presence in the mountains to the centre of the frame, using scale, sunlight and the surrounding environment to give the product a more cinematic reveal.
UGC Video
A creator-led take on the campaign set outdoors, where the product feels naturally part of the environment rather than staged around it. The direct-to-camera format brings Fiery Mango into a more personal, social-first space and gives the wider campaign a more approachable voice.
A creator-led take on the campaign set outdoors, where the product feels naturally part of the environment rather than staged around it. The direct-to-camera format brings Fiery Mango into a more personal, social-first space and gives the wider campaign a more approachable voice.
Creative Process -
Creative Process -
Challenge
Challenge
Energy drink advertising often falls into the same visual language: extreme intensity, fast cuts and performance for the sake of performance. The challenge was to create something energetic without making every person or moment feel the same, while keeping Fiery Mango connected to TENZING’s natural positioning.
Energy drink advertising often falls into the same visual language: extreme intensity, fast cuts and performance for the sake of performance. The challenge was to create something energetic without making every person or moment feel the same, while keeping Fiery Mango connected to TENZING’s natural positioning.
Approach
Approach
I built the campaign around a simple thought: everyone uses their energy differently. That became “Your Energy, Your Way.” Instead of following one athlete or one sport, the TV spot moves through running, training, climbing and boxing, letting each person represent a different kind of drive. Nature became the visual link across the campaign. The mountains are most prominent in the product animation and UGC video, while warmer natural light carries through the TV spot and campaign imagery. Fiery Mango’s orange and red details also helped shape that warmer visual direction without turning the campaign into an obvious mango-themed world. Each format was treated differently. The TV spot carries the main campaign idea, the product animation gives Fiery Mango a more cinematic product moment, and the UGC video brings the brand into a direct, creator-led setting. Generative AI formed the production base, with the final work developed through creative direction, visual iteration, editing, sound design and post-production.
I built the campaign around a simple thought: everyone uses their energy differently. That became “Your Energy, Your Way.” Instead of following one athlete or one sport, the TV spot moves through running, training, climbing and boxing, letting each person represent a different kind of drive. Nature became the visual link across the campaign. The mountains are most prominent in the product animation and UGC video, while warmer natural light carries through the TV spot and campaign imagery. Fiery Mango’s orange and red details also helped shape that warmer visual direction without turning the campaign into an obvious mango-themed world. Each format was treated differently. The TV spot carries the main campaign idea, the product animation gives Fiery Mango a more cinematic product moment, and the UGC video brings the brand into a direct, creator-led setting. Generative AI formed the production base, with the final work developed through creative direction, visual iteration, editing, sound design and post-production.
Outcome
Outcome
The final campaign gives Fiery Mango a world that feels active, outdoors and distinctly TENZING without relying on one type of athlete or one definition of energy. Across the TV spot, product animation, UGC video and social execution, the formats change but the idea stays simple: your energy, your way.
The final campaign gives Fiery Mango a world that feels active, outdoors and distinctly TENZING without relying on one type of athlete or one definition of energy. Across the TV spot, product animation, UGC video and social execution, the formats change but the idea stays simple: your energy, your way.