Auven
Content Production
AUVEN is a short fashion launch film created around a fictional contemporary label and its debut AW26 collection. Shot across London, the film uses architecture, movement and minimal typography to introduce the brand through atmosphere rather than product-led advertising. The final piece combines three carefully framed live-action shots with an editorial visual system, using large-scale type, subject masking and a restrained colour grade to create the feeling of a fashion campaign launch.
Location
London, UK
Role
Director, Cinematographer & Editor
Year
2026
Deliverables
Short Film
Project
Self-Initiated Concept
The Film
A nine-second launch teaser introducing AUVEN through three London compositions, with typography becoming part of the environment as the film builds towards the debut collection reveal.
A nine-second launch teaser introducing AUVEN through three London compositions, with typography becoming part of the environment as the film builds towards the debut collection reveal.
Creative Process -
Creative Process -
The film was built around simple movement and strong compositions rather than a traditional narrative. Each location was chosen for its architecture and negative space, allowing the subject to move naturally through the frame while leaving room for typography to become part of the final composition. In post-production, I developed AUVEN as a fictional fashion label and shaped the footage into a launch teaser for its debut AW26 collection. The visual identity was kept deliberately minimal, pairing editorial serif typography with smaller sans-serif details. For the main AUVEN reveal, the subject was masked so she passes in front of the wordmark, placing the typography within the scene rather than simply over the footage. Colour grading, environmental ambience, footsteps and music were then used to bring the three locations together as one short campaign film.
The film was built around simple movement and strong compositions rather than a traditional narrative. Each location was chosen for its architecture and negative space, allowing the subject to move naturally through the frame while leaving room for typography to become part of the final composition. In post-production, I developed AUVEN as a fictional fashion label and shaped the footage into a launch teaser for its debut AW26 collection. The visual identity was kept deliberately minimal, pairing editorial serif typography with smaller sans-serif details. For the main AUVEN reveal, the subject was masked so she passes in front of the wordmark, placing the typography within the scene rather than simply over the footage. Colour grading, environmental ambience, footsteps and music were then used to bring the three locations together as one short campaign film.
Auven
Content Production
AUVEN is a short fashion launch film created around a fictional contemporary label and its debut AW26 collection. Shot across London, the film uses architecture, movement and minimal typography to introduce the brand through atmosphere rather than product-led advertising. The final piece combines three carefully framed live-action shots with an editorial visual system, using large-scale type, subject masking and a restrained colour grade to create the feeling of a fashion campaign launch.
Location
London, UK
Role
Director, Cinematographer & Editor
Year
2026
Deliverables
Fashion Launch Film
Project
Self-Initiated Concept
The Film
A nine-second launch teaser introducing AUVEN through three London compositions, with typography becoming part of the environment as the film builds towards the debut collection reveal.
Creative Process -
The film was built around simple movement and strong compositions rather than a traditional narrative. Each location was chosen for its architecture and negative space, allowing the subject to move naturally through the frame while leaving room for typography to become part of the final composition. In post-production, I developed AUVEN as a fictional fashion label and shaped the footage into a launch teaser for its debut AW26 collection. The visual identity was kept deliberately minimal, pairing editorial serif typography with smaller sans-serif details. For the main AUVEN reveal, the subject was masked so she passes in front of the wordmark, placing the typography within the scene rather than simply over the footage. Colour grading, environmental ambience, footsteps and music were then used to bring the three locations together as one short campaign film.